Augmented reality

  • Consumers, Strategy, Innovation


Billions invested by biggest financial groups, a constantly evoluting technology, each week the press relays adverts: I am an advertised revolution which will touch every part of the global economic activity thanks to my huge potential, I am known as virtual reality or augmented reality, and I am for sure the object of geeks worlwide's most crazy fantasies. But who am I really ?
What are we really talking about when referring to the concepts of virtual reality and augmented reality ? What will be the consequences for consumers ? How are these technologies going to change entire economic sectors ? We will analyse the issues of these new technics, provide an overview on their advances and potential, and finally imagine their future and consequences on society.

  • Key words:

    • Augmented Reality
    • Innovation
    • Consumers
    • Strategy
    • Platform