How is it that some websites or mobile applications take off very quickly, when others won't ever exceed the lower ranges of the ranking and won't ever be publicly known? Can it be put down to budget? To skills? To the quality of the service or product ? Or can we blame it on bad luck...
No ! Chance has nothing to do with it ! Over the past years, the fast evolution of technologies brought in its train the creation of numerous professions. The best known of them is the Community Manager. The one which gives us interest here is the Growth Hacker ! Its role is to create, develop and qualify the web traffic towards the company which hires him. How does he do ? What are his technics ? What are the best practices ? Be prepared to enter a world which is between code, marketing and product development.
- Growth Hacking